Better Bathrooms is one of Stone and Chrome’s competitors in the bathroom business. Better Bathrooms began in 2001 as an eBay store, operating out of the bedroom of founder and Managing Director Colin Stevens. It is now the UK’s largest independent bathroom retailer, doing much of its business across the UK online and through telephone and mail order catalogues. It also has showrooms in Wigan, Warrington, Manchester, Leigh, Leicester, York and Slough, and employs a 200-strong workforce.
The philosophy of Better Bathrooms is Better Prices, Better Service, Better Bathrooms. It aims to keep its prices low all year round and provide the best deals for its customers. The business model of Better Bathrooms is based firmly on web mentality in that it cuts out the middle man, sources products direct from the manufacturer, and buys in bulk to get the best prices available. It has direct partnerships with more than 30 manufacturers in the Far East and is able to offer designer style and quality products at competitive prices.
Better Bathrooms is available 24/7 via its online website betterbathrooms.com and its phone line 0844 484 7678 is also available every day from 8am till 10pm.
Colin Stevens was named Regional and National Entrepreneur of the Year at the National Business Awards 2012. Interviewed afterwards by Business Matters magazine, he attributed part of the success of Better Bathrooms to his ability to analyse the bathroom market and the performance – and, in particular, the failings – of the competition. “Taking market share from competitor failings helps up to continue growing and evolving as a business.” says Stevens. “I do keep an eye on them every once in a while, as we try to move faster and act quicker than the competition, as I strongly believe in being there fast, launching fast and fixing quickly.”
For customers buying new bathrooms in the Camberley area, one of the advantages that Stone and Chrome has over Better Bathrooms is that it has a Camberley showroom that customers can visit to see different ranges of bathroom products and how they look in situ. The showroom is at Craven Court, Stanhope Road, Camberley GU15 3BS. Opening hours are Monday – Friday 9:30am – 5:30pm (Closed Wednesday), Saturday 9:30am – 5:30pm, and Sunday by appointment.
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