WHAT THE LAUFEN BRAND STANDS FOR
Designing the bathroom as a living space: Design, quality and function interact to unfold the personality of the traditional Swiss brand, a leading international manufacturer.
The original cornerstone of the LAUFEN company is its ceramic manufacturing expertise. For more than 110 years the oldest artificial material known to mankind has been processed in Laufen, in the Swiss canton of Basel Land. There, washbasins, bidets and toilets are produced in state-of-the-art facilities with Swiss precision. This ceramics expertise has spawned a talent for creating fully integrated bathrooms. Each room, interpreted by LAUFEN as a haven of relaxation within the home – is fashioned to a high design standard.
What makes LAUFEN design so special is the Swiss manufacturer’s original approach, which views Swiss design as a symbiosis of two important schools of design: Italian design from the South and Modernist style à la Bauhaus from the North. Forged in outstanding Swiss quality.
LAUFEN views quality as a two-sided coin: one side being production expertise, the other the function and outstanding benefits the finished bathroom communicates to the customer. The first side is an obligation, the other part of the free discipline practised in the international bathroom market.
Sustainable quality: Respecting man and the environment
As a company manufacturing products that use a precious resource, water, LAUFEN feels duty bound to protect this natural basis of existence. It therefore places priority on environmentally-friendly production, using energy and raw materials sparingly at all levels of production – from development to marketing. For example, LAUFEN reuses heat generated in the production process to dry the ceramics. In Austria, LAUFEN was awarded the “EMAS Environment Prize 2007“ for its exemplary environmental management. The Swiss factory in Laufen has been holder of the Swiss Energy Agency for Industry (EnAW) label since 2006, marking it as a company actively committed to voluntary climate protection. LAUFEN also actively seeks environmentally friendly solutions for many of its products. For instance, the high gloss surface of the mimo bathroom series furniture which is made of recycled materials. LAUFEN, however, also sets store by making high-quality products – as numerous internationally-recognised product certificates and standards testify. The Swiss Q-Plus symbol certifies compliance of our products with the European standard and established, higher Swiss standard. This is an important aspect for LAUFEN, as only enduring, low-wear products deserve to be called environmentally-friendly – after all, avoidance comes before recycling. LAUFEN thus helps customers to live in harmony with the environment and reduce energy costs. For our products also feature the latest energy- and water-efficient technologies. The newest generation of water-efficient WCs, for instance: several LAUFEN toilets flush with 4.5 or three litres in a dual flush system instead of six or three litres for conventional WCs.